Technical Leadership Experience
Product Prototyping Stack
LLM Tools & Agentic Workflows
Data & Analytics
Contact Info
Languages
Product-Focused Technical Leader
I come from a tradition of craft and care in making products, from software to objects to experiences. I'm passionate about innovation, healthy teams, digital archivism, and aesthetics. I designed the viral infographic 🧠 Cognitive Bias Codex, which you've probably seen on the internet as well as in talks and presentations. Currently at Apple™ building full stack web apps and big data visualization products.
Experience
Leading global team building visual analytics platform with consumer-grade design for executives and business leaders exploring complex data
Scaled adoption while reducing support overhead: designed federated access model with data owners to accelerate reviews and approvals
Built UI design + engineering teams across Cupertino/London/Dublin through strategic hiring and mentorship, creating inclusive culture where all voices are valued, and underperforming members developed into recognized contributors
Transformed stakeholders from skeptics to advocates through alignment sessions, user listening, and customer-centric platform design
Navigated technical disagreements and built cross-team trust through transparent communication, consistent delivery, and focus on shared organizational goals
Created Design Technologist role bridging design and engineering to accelerate UI validation and reduce implementation risk across distributed teams
Led APX Design System development, creating analytics UI component library and usage guidelines to accelerate app development and ensure consistent user experience
Expanded scope to lead product for new metrics product (Semantic Layer), building partner adoption and evolving product UX alongside core analytics responsibilities
- Designed & prototyped multi-channel selling app for online creators, enabling unified experience across Etsy, Shopify, and more.
- Recruited as full-stack head of product
- Agile prototyping of new features with Sketch & Airtable
- User research via customer interviews & surveys
- Design system management
- $1.8M raised, 30K stores on platform
- Served billions of interest-graph-targeted campaign impressions in social and mobile apps
- Led product dev and go-to-market for data product, dashboard, and API
- Helped grow engineering, design, and product from 3 to 12 FTEs
- Instrumental at all levels of the business, named as inventor on social ads audience scaling patent
- Led team through customer-segment pivot, supercharging revenue
- Led UX, brand design, web analytics, and initial concept
- Launched social app, drove organic growth to 2M+ users, year one
- Built real-time social stream analysis and trigger engine (5 patents)
- Founding product lead from concept to code to launch
- Bootstrapped user base from zero to 14K users, 100% organic growth
- Drove increased engagement through metrics & gamification
- Grew product and engineering from 4 to 10 contributors
- Drove over $30M worth of web product design and development for Fortune 100 brands like Daimler, Domino's, and Jeep
- Brought lean startup engineering practice to a $100M public company
- Helped grow interface engineering from 8 to 22 FTE across two offices
- Grew & maintained successful technical partnerships with analytics and CMS vendors like Akamai, WebSide Story, and Interwoven
Community Building
- Intentional / inclusive community spaces for dads are few and far between.
- Bay Area Dads ('BAD') was my local contribution to improving this, coinciding with my own journey of becoming a dad.
- Started San Francisco's first 3D modeling and shading community
- Featured (3x) artist on Blender Artists for photorealistic environments
- Note for non-NURDS: the name is a play on NURBS — 'Non-Uniform Rational B-Splines'
Education
Certifications
Projects
- Created a novel and unexpectedly viral infographic to help unify and explain Buster Benson's original research classifying 180+ cognitive biases.
- Translated into more than 10 languages.
- Available on Wikipedia (digital, free), visible on the Cognitive Bias article, or for purchase from Design Hacks - Cognitive Bias Codex as a print, framed or unframed
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- App to harvest and delete your favorite posts from
TwitterX, making them available for search and analytics - (Pre-dates Twitter privatizing favorites)
- Casual web-based game to win or lose actual Twitter followers in games of chance, powered by social APIs.
- 'How much social currency would you wager... if you knew you could lose it all?'
- Online social bookmarking site and community
- Pre-dates Pinboard.in, Del.icio.us, and StumbleUpon